Crisis Management

One of the most financially dangerous things a business can do is not have a proper money management strategy or structure. Many businesses have failed because they only have one bank account and no idea about their cash flow, its purpose, priority, or due date. Without knowing if their sales, marketing, direct, or indirect services are working, they are left with deceptive success, leading to disastrous results.

As an expert at helping companies increase profit, I have seen many offices with this strategy fail miserably. They are stuck in a Ferris wheel of money in and money out, with analytics that are clear as mud, providing no insight. They continue to go round and round until they run out of money, not knowing why, and having to shut down their business. Unlike a job, closing a business can lead to owing a lot of money.

This explains the scary statistics in the technology industry, with 90% of tech startups, 70% of venture-backed startups, and less than 50% of businesses making it to their 5th year. Furthermore, 82% of businesses fail because of cash flow problems. It is crucial to have a money management strategy that verifies your success, whether you are generating free-flowing cash or not.

The big question is why. Well, it will not be a surprise to us because we have an analytic and money management strategy that is linked to understanding what is going on in your business. We know what cash we have on hand, what our payables are, when they are due, what they are for by category, and whether we are creating free-flowing cash or still in the discovery phase through our analytics.

At Molin and Molin, we build a financial engine that serves as a proactive tool to record transactions in a manner that gives you an analytical picture of what is going on in your company. We manage your cash flow like a chess master, keeping a great bookkeeping standard, recording all transactions perfectly, ensuring that you know exactly what is going on in your business. With our money management strategy and analytic approach, you can avoid the pitfalls that many businesses face and ensure your success.